Create fully customized clusterings, choosing the transactions period and segmentation criteria and explore the profile of each customer segment.
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Track the segments behaviour over time and detect customer transitions between segments using the comparative analysis tools.
Target customers and evaluate marketing campaigns based on the discovered market segments. With Segmento, you can keep track of the impact of your marketing action on the targeted customers.
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WHAT MAKES SEGMENTO SPECIAL

  • Based on the power of R

    Segmento is developed using the R language which provides powerfull statistical analysis tools.

  • State-of-the-art visualizations

    Segmento features interactive plots and graphs, never used before in another customer segmentation software.

  • Easy to use

    Segmento offers a friendly user interface and does not need specialized personnel to be operated.